20 years devoted to

Quality, technology, excellence.


Quality, 


technology,


excellence.

From a spark of passion, to Europe's leading innovator and biggest effervescent manufacturer.

About us

NOVELTY PHARMA GDD SA was established in 2001 by Dr. MASSIMILIANO BARATELLI with the objective to become a market leader and solution provider in effervescent technology for the efficient delivery of novel healthcare and nutraceutical products.

Headquartered in Lugano, Switzerland, Novelty Pharma has focused on the development of Galenical formulas using effervescent technology for well over a decade. Since its inception, Novelty Pharma has become a name synonymous with unique effervescent products of the highest quality.

Novelty Pharma has proven experience in creating innovative effervescent formulations that utilise propriety ingredients. Our products not only taste great, but also provide the consumer with a more convenient and enjoyable method of supplement and medication delivery.

With over 16 years of R&D and manufacturing experience in effervescent products, Novelty Pharma is a market leader in effervescent technology and one of the largest manufacturers and suppliers of effervescent products globally. To this day, the primary business of Novelty Pharma remains the development and marketing of novel healthcare, with an emphasis on creating unique brands for international markets. We are proud that our effervescent products and innovations are now marketed by our partners in 40 different countries across 4 continents.

Our vision

To maintain our position as a global leader in effervescent products with innovative formulations and brands that cater to unique market opportunities and sectors.

Why work with us

Novel ingredients
Propriety formulations
Fresh concepts
Differentiated products
Unique positioning
Innovative technologies
Variety to choose
Competitive advantage
Novel ingredients
Propriety formulations
Fresh concepts
Differentiated products
Unique positioning
Innovative technologies
Variety to choose
Competitive advantage

Our philosophy

A life without passion is a life not lived.
The same is true for our products. We concentrate all of our effort into what we are most passionate about and what we can become the best at.
Novelty Pharma brings you the very best in healthcare and wellness, so you can live a life full of passion and good health.

Our presence

SPREADING GOOD HEALTH AND WELLNESS THROUGHOUT FORTY COUNTRIES WORLDWIDE

Our brands

FAST&UP products aim to boost workout performance, be it any kind of active SPORT or fitness regime. This line of products enables its users to achieve their optimum fitness goals, by bringing them the best in Intelligent SPORT nutrition. With our innovative Swiss technology, we have developed formulations that provide essential, holistic nutrition that enables the body to perform better and helps athletes to excel in their performance. With a zest to fuel every sport, FAST&UP brings you products that deliver results and help to achieve optimum fitness goals, creating a refreshing pathway towards active living and fitness.

NOVELTY LIFE products are safe nature-based products that are effective in managing various chronic disorders, affecting people of all age groups. This line of products, with their unique ingredients and novel combinations, provides its users with relief from chronic health conditions. NOVELTY LIFE products cater to a variety of sectors including Gynecology, Orthopedic, Urology, Respiratory, Pediatric, Dermatology, Gastroenterology & Endocrinology.

NIGHTOUT is the morning hangover remedy that really works. It is a patented, clinically studied dietary supplement, which combines amino acids, vitamins and minerals. Its formula is backed by science and is useful for reducing the severity of a hangover by nullifying the after-effects of heavy alcohol intake.

NOVELTY ENGENERICS products are generic drugs in an effervescent formulation that allow for quick absorption and rapid action. Effervescent formulations are especially useful in managing acute conditions such as pain, allergies and sexual health, where SPEED OF ACTION is most important. With our innovative Swiss technology, we develop formulations that provide innovative drug delivery for acute conditions.

FAST&UP products aim to boost workout performance, be it any kind of Active SPORT or Fitness Regime. This line of products enables its users to achieve their optimum fitness goals, by bringing them the best in Intelligent SPORT Nutrition. With our innovative Swiss technology, we have developed formulations that provide essential holistic nutrition that enables the body to perform better and helps athletes to excel in their performance. With a zest to fuel every sport, FAST&UP brings to you products to deliver results and help achieve optimum fitness goals, thus creating a novel pathway towards active living and fitness.

NOVELTY LIFE products are Nature-based Products which are safe and effective in managing various Chronic Disorders affecting people of all age groups. This line of products with its Unique Ingredients and Novel Combinations helps its users get relief from chronic health conditions. NOVELTY LIFE products cater to a variety of segments including Gynecology, Orthopedic, Urology, Respiratory, Pediatric, Dermatology, Gastroenterology & Endocrinology

NIGHTOUT is the morning hangover remedy that really works. It is a patented, clinically studied dietary supplement which combines amino acids, vitamins and minerals. Its formula is backed by science and is useful for reducing the hangover severity by nullifying the after-effects of heavy alcohol intake.

NOVELTY ENGENERICS products are Generic Drugs in an Effervescent Formula-tion for quick absorption and rapid action
Effervescent formulations are  especially useful in  acute  conditions like  pain, allergy and sexual health, WHERE SPEED OF ACTION IS MOST IMPORTANT
With our innovative Swiss technology, we develop formulations that provide Innovative Drug Delivery for Acute Conditions

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